On 1st December 2007, the Dubai-based eTQM College entered into an agreement with C&K Management for cooperation and joint ownership of a Content and Software Development Centre (CSDC). Since setting up the CSDC, eTQM College has moved on to become a full fledged university. The Hamdan Bin Mohammad E-University now has many schools that require huge content and software support, which is being provided by the KPO centre – CSDC.

What CSDC Does
Instructional designers, content specialists and graphic programmers, among others, comprise the team at CSDC. The team develops e-learning courseware for the Bachelors and Masters Courses along with professional programmes and certification courses for HBMeU. In addition, CSDC provides back-end support for the university through academic programmes and content. These help the university bring out journals in excellence, along with e-magazines. It also maintains the university’s portals.

Bachelors and Masters Programs and Certification Courses
The undergraduate and graduate programs offered by the university follow a powerful blended-learning approach that integrates the benefits of classroom-based, self-paced and online learning. CSDC has worked on several online courses for the Bachelor in Business, Quality Management, Healthcare and e-education.

Currently, CSDC is also helping the University in developing various certification courses.

Conclusions of the case study
Traditional organizations pay lip-service to team members from external organizations to whom Business Process is Outsourced in terms of transparency and trust. HBMeU picked C&K as their partners very carefully and both the organizations are committed to this partnership.